Privacy Policy

Effective Date: May 8, 2026

EveryDay Strong with Amy (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, store, and safeguard your information when you access or use our website, mobile application, membership platform, fitness services, and related offerings (collectively, the “Services”).

By using our Services, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We may collect personal information that you voluntarily provide to us, as well as information automatically collected through your use of the Services.

Information You Provide Directly

This may include:

  • Full name;
  • Email address;
  • Mailing address;
  • Phone number;
  • Account login credentials;
  • Billing and payment information;
  • Fitness goals or preferences;
  • Communications sent to us through forms, email, support requests, or customer service inquiries.

Information Collected Automatically

When you use our Services, we may automatically collect:

  • IP address;
  • Browser type and device information;
  • Operating system;
  • App usage data;
  • Website activity and interactions;
  • Referral URLs;
  • Cookies and similar tracking technologies.

Payment Information

Payments may be processed through secure third-party payment providers. We do not store complete credit card or financial account information on our servers.

2. How We Use Your Information

We may use your information for legitimate business and operational purposes, including to:

  • Provide, operate, and maintain the Services;
  • Create and manage user accounts;
  • Process payments and memberships;
  • Deliver workout programs, coaching, and app features;
  • Communicate regarding purchases, subscriptions, updates, or support requests;
  • Improve user experience and platform functionality;
  • Personalize content and recommendations;
  • Monitor security and prevent fraud or abuse;
  • Comply with legal obligations;
  • Send promotional or marketing communications where permitted by law.

You may opt out of marketing emails at any time by using the unsubscribe link or contacting us directly.

3. How We Share Information

We do not sell your personal information.

We may share your information with trusted third parties only when necessary to operate our business and provide the Services, including:

  • Payment processors;
  • Website hosting providers;
  • Cloud storage providers;
  • Email and communication platforms;
  • Analytics providers;
  • Customer support services;
  • Mobile application infrastructure providers.

These third parties are authorized to use your information only as necessary to perform services on our behalf and are contractually obligated to maintain confidentiality and security.

We may also disclose information:

  • If required by law, subpoena, or legal process;
  • To protect our rights, property, or safety;
  • In connection with a business transfer, merger, acquisition, or sale of assets.

4. Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Provide the Services;
  • Fulfill contractual obligations;
  • Resolve disputes;
  • Enforce agreements;
  • Comply with legal and regulatory requirements.

When information is no longer required, we will securely delete or anonymize it where reasonably practicable.

5. Data Security

We implement commercially reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, misuse, alteration, or destruction.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

You are responsible for maintaining the confidentiality of your account credentials and for restricting access to your devices.

6. Cookies and Tracking Technologies

We use cookies, pixels, analytics tools, and similar technologies to:

  • Improve website functionality;
  • Remember user preferences;
  • Analyze traffic and performance;
  • Personalize user experiences;
  • Support marketing and advertising efforts.

You may adjust your browser settings to refuse or disable cookies; however, certain portions of the Services may not function properly if cookies are disabled.

Our Services may contain links to third-party websites, applications, or services that are not operated or controlled by EveryDay Strong with Amy.

We are not responsible for the privacy practices, security, or content of third-party services. Your use of third-party websites or services is governed by their respective privacy policies and terms.

8. Your Privacy Rights

Depending on your jurisdiction, you may have the right to:

  • Access personal information we hold about you;
  • Request correction of inaccurate information;
  • Request deletion of your personal information;
  • Object to or restrict certain processing activities;
  • Withdraw consent where processing is based on consent;
  • Opt out of marketing communications.

To exercise your rights, please contact us using the contact information provided below. We may need to verify your identity before processing requests.

9. Children’s Privacy

Our Services are not directed toward children under the age of 13, and we do not knowingly collect personal information from children under 13.

If we become aware that personal information has been collected from a child without appropriate parental consent, we will take reasonable steps to delete such information.

10. International Users

If you access the Services from outside the United States, you acknowledge that your information may be transferred to, processed, and stored in the United States or other jurisdictions where privacy laws may differ from those in your location.

By using the Services, you consent to such transfers.

11. Changes to This Privacy Policy

We reserve the right to modify or update this Privacy Policy at any time. Changes will become effective upon posting the updated policy on this page unless otherwise required by law.

Your continued use of the Services after changes are posted constitutes acceptance of the revised Privacy Policy.

12. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us through the contact information provided on our website.